September 26, 2025

INTELLECTUAL INK

A MAGAZINE FOR AVID READERS AND PROLIFIC WRITERS

Boss Up Feature: Rooted and Remembered

2 min read

Our Boss Up column is dedicated to highlighting, motivating, and giving flowers to entrepreneurs and businesses of color who are building boldly, leading with purpose, and leaving a legacy. These are the visionaries shaping our communities, and we believe their stories deserve the spotlight.

Today, we’re shining that spotlight on Tu-Shonda Whitaker, founder of Rooted and Remembered, a powerful genealogy service reconnecting Black families with their ancestral roots and restoring legacies, one story at a time.

You can’t know where you’re going if you don’t know where you came from. Rooted and Remembered is a mission to preserve, protect, and pass on our legacies.

Founded by Tu Shonda Whitaker, Rooted and Remembered was born out of a deep love for family, history, and the stories that too often get left behind. Tu Shonda offers restoration. Her work brings forgotten names back into the light, connects generations, and helps families see the bigger picture of who they are and where they come from.

Whether you’re starting with just a few names or trying to trace a family line through historical trauma, Rooted and Remembered meets you where you are. With professionalism, compassion, and a personalized approach, Tu Shonda is helping people across the country reclaim their roots and write new chapters.


What They Offer:

In-depth genealogical research

Ancestry summaries

A beginner’s family tree (up to three generations)

Historical context to better understand your family’s past

A next-steps plan based on your family’s unique story


Starter Package – $127

Ideal for those just beginning their journey.
Includes:

A 30-minute consultation

A customized research plan

Beginner’s family tree

Historical guidance

Personalized next-steps guide

Let Tu Shonda help you plant the seed. Watch your legacy grow.

Contact: rootedandremembered@gmail.com
Instagram: @RootedRemembered
Pricing: Packages vary

Rooted and Remembered is doing the sacred work of remembrance. Tu Shonda Whitaker is restoring family lines, empowering future generations, and giving people the tools to know themselves more fully

If you’ve ever wondered about your family’s story, or if you’re ready to reclaim what history tried to bury, this is your moment.

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